CultureGraph infrastructure

Culture, computed.

CultureAI turns billions of unstructured social video signals into the CultureGraph, a structured data layer that helps enterprises, agencies, and AI systems understand where culture is moving.

Social video is the richest cultural data source on the internet. The algorithm already segmented your audience. CultureAI hands you the map.

CNA
Guru
T1
BMG
SkillHouse
300% content lift·3.9M viewson top-performing work·65% faster alignmentbefore launch

Illustrative figures and past results vary by client and engagement. CultureAI does not guarantee savings, revenue lift, ROI, or any particular outcome for your organization.

Live cultural stream

Human culture is now a real-time data stream.

Billions of people reveal what they value, fear, desire, imitate, reject, and believe through social video every day.

Culture becomes legible when the signal is structured.

See the platform

social videosignalsmeaningusable context

Why CultureAI

Culture is now a computable signal. Most teams still read it as noise.

Billions of people express what they value, imitate, reject, desire, and buy through social video every day. The signal is visible, but mostly unstructured: sounds, creators, aesthetics, comments, behaviors, narratives, and remix patterns moving too quickly for traditional research.

CultureAI uses video understanding and digital anthropology to turn that signal into the CultureGraph. The Foundation keeps the ontology grounded. The platform turns the graph into enterprise applications, API access, and CultureAI workflows.

The shift

From social graphs to interest graphs.

Demographics

Who someone is: age, income, geography, category, and declared identity.

Psychographics

What someone says they believe, want, or intend in surveys and panels.

Culturegraphics

The cultural groups algorithms already treat as related: shared signals, creators, narratives, aesthetics, and behaviors.

See Culturegraphics

The platform

One CultureGraph. Multiple access layers.

CultureAI structures emerging culture across domains, geographies, audiences, creators, narratives, and behaviors, then exposes that intelligence through enterprise products, API access, and CultureAI copilots.

CultureGraph

A proprietary cultural data layer that makes emerging culture queryable, comparable, and reusable.

Culturegraphics

Segmentation for the interest media era: precise cultural audiences defined by behavior, not broad personas.

CultureAI

The intelligence engine and copilot layer that turns graph data into briefs, reports, scans, and workflows.

CultureGraph API

Structured cultural context, embeddings, datasets, and evaluation layers for AI systems.

What changes

Unstructured cultural behavior becomes structured intelligence.

Instead of treating culture as a trend deck, CultureAI maps the patterns behind attention, belonging, demand, and adoption so teams and AI systems can act with cultural context.

Calm — sample video still
TT0:47
+280%
C
@calm
4.2M312K
Educational4.2M views
Headspace — sample video still
IG0:32
+145%
H
@headspace
1.8M94K
ASMR1.8M views
Therabody — sample video still
TT1:12
+92%
T
@therabody
890K67K
Product890K views
Apollo Neuro — sample video still
IG0:58
+210%
A
@apolloneuro
540K41K
Educational540K views
Sensate — sample video still
TT0:23
+67%
S
@sensate
320K28K
Comedy Skit320K views
WHOOP — sample video still
TT0:41
+320%
W
@whoop
2.1M185K
Product2.1M views

The brands that read culture lead it.

Real outcomes from teams using CultureAI to decide what to make before the expensive part begins.

+340%

Increase in engagement

SkillHouse, The Movie

233X

Views

Columbia Pictures Aquaverse

6x

Increase in content output

Unify.org

Illustrative figures and past results vary by client and engagement. CultureAI does not guarantee savings, revenue lift, ROI, or any particular outcome for your organization.

The Foundation

The research arm that keeps the graph honest.

The CultureAI Foundation is a digital-anthropology institute building the ontology, framework, and public-interest research that keep the CultureGraph grounded. Everything commercial sits on top of this work.

Culture is shared meaning.

Institute · Ontology · Impact

What teams say

When culture is legible, the creative decision changes.

CultureAI changed how we make decisions. Instead of debating creative instincts, we could see exactly which emotional and narrative combinations were already winning in our clients' categories.

Thomas Herd

Owner, T1 Advertising

CultureAI gave us visibility we've never had before. We understood which formats and story structures were resonating across markets, and where we had whitespace competitors hadn't seen yet.

Liakat Dhanji

CEO, Columbia Pictures Aquaverse

As an agency we get asked all the time to help with social growth, but until CultureAI we were shooting in the dark. Now we run sprints knowing why certain content works for a brand.

Gagan

Founder, Guru Agency

See the market before it moves

Walk into the next campaign with the category already mapped.

Request scope to map the category, decision window, and team workflow CultureAI should improve before budget or launch commitments lock.

CultureAI — Culture, computed.