Decode the language of culture

Put its power in the hands of those bold enough to shape the world.

Trusted by leading brands and agencies

SonyTier OneGuru

An anthropological AI that tracks cultural evolution through high-signal social content.

We analyze millions of social videos across regions, demographics, and subcultures to understand not just what performs, but why it performs.

Cross-region, cross-demographic, cross-subculture visibility.

Patterns that explain why content resonates, not just that it did.

Data mapped into an AI-enabled cultural knowledge graph.

What moves culture becomes legible and navigable.

This is the foundation for culture-centered design.

CultureAI: From Chaos to Meaning. Anthropological AI transforming raw content into a navigable map of human meaningSocial contentSocial content

A cultural knowledge graph that reveals shared human tensions and the symbolic ways different cultures express them.

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Just as human-centered design reshaped how products were built, culture-centered design will define how brands, movements, and missions communicate in an algorithmic world.

Our first product on this foundation is Signal: cultural intelligence for agencies and brands.

Legible culture

Culture mapped in real time so strategy aligns with how people actually respond.

Steer the stories

Toward truth, dignity, and collective thriving: by making what shapes society visible and navigable.

Signal

Predict what will perform before you create. Culture-centered design in practice.

Explore Signal

Trusted by brands reshaping how they create.

"CultureAI changed how we make decisions. Instead of debating creative instincts, we could see exactly which emotional and narrative combinations were already winning in our clients' categories."

Thomas Herd

Owner, T1 Advertising

"CultureAI gave us visibility we've never had before. We understood which formats and story structures were resonating across markets, and where we had whitespace competitors hadn't seen yet."

Liakat Dhanji

CEO, Columbia Pictures Aquaverse

"As an agency we get asked all the time to help with social growth, but until CultureAI we were shooting in the dark. Now we can run sprints for clients knowing why certain content works for a brand and implement with confidence"

Gagan

Founder, Guru Agency

Culture legible. Stories steerable.

Explore Signal or get in touch about the larger mission.