social media user identities worldwide
DataReportal / Digital 2025 CULTUREAI / CULTURAL INTELLIGENCE SOFTWAREUnderstand culture.
Understand culture.
Shape your next move.
Understand the cultural groups shaping your market or mission. Explore what they care about, how they connect and what that means for your next decision.
SCROLL TO OPEN THE PICTURE Still view
WHY CULTURAL INTELLIGENCE / 01The attention surface
The attention surface
has changed.
Recommendation feeds organize attention around patterns of watching, sharing and participation. Within the same topic, different cultural groups follow different creators, references and reasons to care.
The context of a group changes how a product, message or initiative can land.
See the cultures inside one topicaverage daily time spent on social media
DataReportal / Digital 2025of US adults under 30 regularly get news on TikTok
Pew Research Center / 2025About these figures
Published 2025 context from the sources behind the Culturegraphic Thesis. These figures describe social-media use, not CultureAI coverage or performance. User identities are not necessarily unique people. The time-spent figure is the source report's surveyed average of 2 hours 21 minutes; it is not a measurement of every individual.
ONE TOPIC. DIFFERENT CULTURAL CONTEXTS.Go to the interactive example
01 / THE WORLDOne topic.
One topic.
Many cultural worlds.
Gardening contains ecological gardening, small-space growing and community growing. Each opens into more specific groups with distinct practices and identities.
WORLD → TOPIC → CULTUREGRAPHIC ILLUSTRATIVE WORLD / GARDENING
GardeningTHE TOPIC
Ecological gardeningNative-plant
gardeners
gardeners
Small-space growingBalcony
growers
growers
Community growingSeed-sharing
circles
circles
One topic opens into different practices and identities.
02 / WHY THE DIFFERENCE MATTERSDifferent practices.
Different practices.
Different reasons to care.
A planting initiative can mean a daily ritual, a habitat for other life or a resource to share. The group changes the invitation, the partner and the next step.
PRACTICE · IDENTITY · COLLECTIVE MEANING ILLUSTRATIVE WORLD / GARDENING
One planting initiative.
Balcony growers
A manageable growing ritual in a small space.
Native-plant gardeners
A practical way to care for local habitat.
Seed-sharing circles
Something to grow. Something to share.
03 / THE CONNECTIONFollow the meaning.
Follow the meaning.
Find the bridge.
Care for a shared place connects native-plant gardening with neighborhood stewardship. That relationship reaches beyond a single topic while keeping the context intact.
SHARED MEANING → CROSS-TOPIC CONNECTION ILLUSTRATIVE WORLD / GARDENING
Native-plant gardeners
you share.
Care for the place
you share.
Neighborhood care
Different topics. A specific shared context.
04 / THE DECISIONPut the context
Put the context
into the next move.
Develop a community habitat initiative around a locally relevant action. Carry the cultural reading into audience priorities, partner choices and a brief to test.
ONE CULTURAL READING. SEVERAL WAYS TO ACT. ILLUSTRATIVE WORLD / GARDENING
DIRECTION TO EXPLOREMake room
Make room
for more life.
A community habitat initiative built around a locally relevant planting action.
Community and partner direction
A brief with cultural context
- 01Topic
- 02People
- 03Meaning
- 04Decision
HOW CULTUREAI WORKS / 02Still view
From public expression
to collective meaning.
Multimodal analysis brings video, imagery and language into context. We organize topical micro-clusters of behavior, identity and participation into Culturegraphics.
Their shared meanings and behaviors create threads across other topics and cultures. Those connections form the CultureGraph.
CultureAI
The software for exploring that graph, examining change and translating cultural context into strategic direction, briefs and possible responses.
Topical groupsMeaning & behaviorContextual bridges
THE CULTUREGRAPHContext,
connected.
connected.
Structure illustration / not a live map
Across topics, languages and regions.
With the source context kept in view.
INSIDE CULTUREAISee the group.
See the group.
Build the brief.
Follow a planting initiative from a cultural group to a shared meaning, then a partner and creative direction.
INTERACTIVE EXAMPLE / NO ACCOUNT NEEDEDCultureAI.Illustrative walkthrough
The question
How could a native-plant initiative connect beyond gardening enthusiasts?
Gardening / Ecological gardening
Native-plant gardeners
Turning a garden into a place for other life.
- What they do
- Planting for pollinators, sharing species knowledge and documenting seasonal change.
- How they see themselves
- A gardener who is also a steward.
The connection beyond the topicShared meaningCare for the place you share.Neighborhood care
Source examples → interpretation
Why these cultures connect.
The same practice of caring for a shared place connects home habitat projects with local stewardship.
01Video exampleFrom lawn to living habitat
A planting sequence makes the relationship between plants and visiting wildlife visible.
02Conversation exampleWhat belongs in this region?
Discussion of locally appropriate species, seasonal care and practical trade-offs.
03Participation exampleSharing seedlings locally
A repeatable action connects a private garden to a wider community.
These are authored examples of the material behind a reading, not collected posts or customer findings.
Example direction / Native-plant gardeners
A neighborhood habitat program.
- Audience direction
- Explore a community habitat program around a practical, locally relevant action.
- Potential partners
- Local habitat educators, native nurseries and community gardening groups.
- Creative brief
- Make room for more life. Show the planting, the place and the wildlife it can support.
What to validate before acting
Validate regional species, maintenance needs and the proposed framing with participating communities.
Labeled sample · text file
Authored example. Not live research, a simulation or a forecast.
Sample group. Supporting examples. A brief to take away.See CultureAI on your question
FROM CULTURAL EVIDENCE TO WORK YOUR TEAM CAN USEChoose an audience.
Choose an audience.
Shape the response.
See what a cultural reading can contribute to strategy, narrative and creative decisions.
CULTURAL READING → STRATEGIC DIRECTION
Choose the communitiesto build around.
Which cultural groups should this launch focus on?
Compare the groups inside a topic, the practices that define them and the meanings connecting them. Use that context to choose an audience and explain why it fits.
What you can take forward
See a worked example- Audience priorities
- Contextual connections
- Decision brief
Still view
01Strategic direction
CULTURAL READING → STRATEGIC DIRECTION
Choose the communitiesto build around.
Which cultural groups should this launch focus on?
Compare the groups inside a topic, the practices that define them and the meanings connecting them. Use that context to choose an audience and explain why it fits.
What you can take forward
See a worked example- Audience priorities
- Contextual connections
- Decision brief
Still view
02Movement & possible responses
COVERAGE DEPENDENT / SIMULATION PREVIEW
Follow the narrative.Explore possible responses.
Where is this narrative spreading, and how might our message land?
Examine changes in participating groups where time-based evidence is available. Explore possible responses to a proposed message through the simulation preview.
What you can take forward
Ask about current coverage- Observed movement
- Scenario comparisons
- Questions to test
Still view
03Creative & activation
CULTURAL CONTEXT → CREATIVE & PARTNER DIRECTION
Turn cultural contextinto a creative brief.
What should we say, who should say it, and what can people do next?
Use a group's practices, language and references to shape the message, creator-partner criteria and invitation to participate. Keep the cultural reasoning attached to the brief.
What you can take forward
See a worked example- Creative direction
- Creator criteria
- Participation idea
Still view
SEE THE WORK FOR YOUR TEAMYour question.
Your question.
A concrete deliverable.
01020304
Enterprises
Which cultural groups should shape our next product?
Agencies
Which audiences, creators and creative direction belong in this brief?
Foundations & nonprofits
How can our issue connect with more communities?
Family offices
Who should we support, and where could our partners work together?
CultureAI puts it in your hands.THE COMPANY. THE INFRASTRUCTURE. THE APPLICATION.
CULTUREAI / POWERED BY THE CULTUREGRAPHBring us
Bring us
the question.
A category. A cause. A product. A decision.
See what cultural context makes possible.
Part of Culturas CULTURE, COMPUTED. INTELLIGENCE, ACTIVATED.